Deidre Cools, luxury wedding planner and founder of Cools Events Montreal

Our Story

Meet Deidre

Planner · Designer · Storyteller · Visionary

Deidre Cools at work planning a luxury wedding in Montreal

Deidre Cools reviewing wedding details and floral arrangements

The Origin

A Studio Born
From Belief

Cools Events was founded in 2020 by Deidre Cools — a Montreal creative with an eye for beauty, a passion for storytelling, and an unshakeable belief that every couple deserves a wedding that feels entirely, authentically their own.

Before launching Cools Events, Deidre spent years studying the intersection of design and emotion, understanding that the spaces we inhabit on our most important days shape the memories we carry forever. That conviction became the studio's north star.

What began as a solo practice in Montreal has grown into a boutique studio known for its editorial aesthetic, meticulous coordination, and the rare ability to make every couple feel like the most important people in the world — because, in that moment, they are.

Deidre

Founder & Creative Director, Cools Events

Work With Us

Luxury wedding celebration designed by Cools Events at Club Atwater Montreal

"Every celebration is a chapter in a love story that never ends."

What We Stand For

The Values Behind
Every Wedding

Storytelling First

Every decision — from tablescapes to timelines — is filtered through the lens of your love story. We never design in a vacuum; we design for you.

Intentional Design

Beauty without purpose is decoration. We create environments that move people emotionally because every element has a reason to exist.

Authentic Expression

Trends fade; personality endures. We push you toward choices that feel deeply true to who you are as a couple — bold, honest, and free.

Precision & Detail

The magic is in the margins. We obsess over the details so you never have to — from vendor timelines to floral stem counts to seating flow.

Joy at Every Step

Planning should feel as joyful as the celebration itself. We've structured every phase of our process to keep your excitement alive and your stress at zero.

Creative Courage

We champion the unexpected, the bold, the non-traditional. The most memorable weddings are the ones that dared to be different — and we're here to make that safe.

The Studio

A Boutique Studio,
A Personal Touch

We are intentionally small — not because we can't scale, but because we believe your wedding deserves the full, undivided attention of a creative director who genuinely loves what she does.

When you work with Cools Events, you work directly with Deidre — not an assistant, not a coordinator-in-training. Your story is too important for anything less.

Start Your Story